Surface 2 contributed to 60 percent increase in Microsoft tablet market share

New fourth quarter 2022 tablet market place share data suggests that Microsoft may have increased its market share with the Surface tablets past as much as sixty percent year-over-year compared to the aforementioned fourth dimension last yr. While Microsoft had a 1 percent market share last year, information technology is at present up to i.6 percent. This is still modest compared to Apple, which is leading the charge at 79.ix percent, just it shows that Microsoft is gaining market place share while some of its competitors are dropping.

This was how Chitika Insights got their market share numbers:

To decide the distribution of Web usage among leading tablet brands for September 2022, Chitika Insights sampled tens of millions of U.South. and Canadian tablet-based online advertising impressions running through the Chitika Advertizing Network. The data used to compile current usage share were drawn across the time range of September 1 through 30, 2022. The historical year-over-year data were drawn across the fourth dimension range of September 1 through 30, 2022.

Surface 2 contributed to 60 percent increase in Microsoft tablet market share

The interesting thing is that Microsoft's numbers is based purely on the Windows RT ecosystem, which means the Surface RT and the Surface ii. Chitika did not account for the laptop-like Surface Pro model and the data definitely does not include the Surface Pro 3, which is selling well for Microsoft. Information technology would be interesting to see how much different Microsoft's numbers would look if the Surface Pro, Surface Pro 2, and Surface Pro 3 figures were accounted for.

Apple dropped from 81 percent compared to final year. The only tablet manufacturers to gain market share in the aforementioned period are Samsung, Google, Nextbook, and Verizon with its new Ellipsis brand of Android slates.

What exercise you make of the data from Chitika?

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